Work that got stuck.
Flows that keep working.

A Belgian logistics provider was processing hundreds of emails daily through one shared mailbox: complaints, delivery questions, carrier updates and internal queries all mixed together. Every morning started with manual triage by one team member; priorities were unclear and SLAs unmeasurable.

We built an AI classification flow around the existing mail environment: every incoming email gets a category, urgency and confidence score automatically, logged in a central review system. In an overview interface the team member confirms the AI suggestion in one click, or corrects via dropdown. Every correction is stored as a human label alongside the AI label, a direct feedback loop for the model.

The outcome: less time sorting, more time solving. SLAs are tracked automatically from arrival to closure, followed by a CSAT question. Operational performance and customer experience in one flow, human where needed, automated where possible.

What we deliberately did not do: let the AI reply instead of the team member. Email classification is a repetitive task that lends itself to automation. Writing a reply to a customer with a complaint is not, that needs a human.

Praktijk Yutori is Tess's coaching and guidance practice in Tessenderlo (Limburg), focused on (young) adults looking for calm, space and direction. The practice grew through word of mouth, but the old website had been getting in the way for years: stock photos, copy about credentials instead of client needs, and zero leads via the site.

We rebuilt the site around Tess's own voice. Real photos, copy that speaks to her audience on what they're actually looking for (calm, guidance, heart coherence, core-talent analysis), a mobile booking flow that gets visitors to an intake in two taps, and an SEO foundation tuned to the regional and methodology-specific queries her audience actually uses.

From month one: intakes booked via the website. The conversations start at the right level because the people reaching out already recognise themselves in what they read there. Tess no longer has to apologise when someone asks her to share her site.

What we deliberately did not do: build a chatbot. The win was not at the front end, it was in an honest voice, copy that speaks to the audience, and a booking flow that works. Sometimes the best answer to "more leads" is not an extra tool but a better site.

Chef and Chief is a Brussels duo offering private dining and at-home catering for corporate and private events. Strong kitchen, strong audience, but the old site worked against them: slow on mobile, no clear quote flow, and Dutch only, while much of the Brussels and international audience speaks French or English.

We built a new trilingual site (NL/FR/EN) with one clear intake flow for quote requests, a visual structure that lets the kitchen do the talking rather than filling the page with copy, and fast load times on mobile. The migration from the old environment ran zero-downtime; the existing corporate mail environment stayed untouched.

Result: a more professional first impression, broader language reach for corporate events, and quote requests landing straight in the inbox, without a form jungle, without lag on contact follow-up.